One night in 1863 Ebenezer the tailor listened as his wife wrestled a piece of fabric, trying to put together a dress for their daughter.  "If only I had some sort of pattern," she grumbled.  Professional tailors and seamstresses made their own patterns from heavy cloth or leather, but this was much too expensive for the typical homemaker.

It occurred to Ebenezer that this just didn't have to be so - why not design patterns out of paper?  He ran his idea by some fellow tailors, and they promptly rained on his parade.  "Waste of time," they told him.  "It'll never work."  But Eb believed he was on to something, so he went ahead and gave it a try.  Even at a dime apiece, most folks could afford a pattern here and there, and Ebenezer would manage a little profit.  The concept was an instant success, and he was soon selling six million patterns a year.

Anyone who sews knows the name: